I:CO announces partnership with French childrenswear brand Okaïdi – Obaïbi

Okaïdi – Obaïbi, the French childrenswear brand for kids, launches its LOVE BAG campaign together with I:CO, the global solutions provider for the collection, sorting, reuse or recycling of used textiles and shoes. Parents and children are encouraged to bring in their used clothing and shoes – any brand in dry, clean condition is accepted – at all participating Okaïdi – Obaïbi and IDKIDS.COMMUNITY stores in Germany, France, Italy, Belgium, Spain, Poland and Luxemburg. I:CO as well as Okaïdi – Obaïbi share the same vision: To help reduce textile waste by keeping it out of landfills or incineration, preserve resources and protect the environment.

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