From March 11-24, Target, a U.S. based retailer, will invite guests to conveniently drop off their old denim clothing at select Target stores. Any brand or style in clean, dry condition will be accepted. Target is teaming up with I:CO, who will take the items on a journey to be reused or recycled into new products. Through the program, Target and I:CO are expected to keep more than 50 thousand pounds of denim out of landfills. This is the first denim trade-in program for Target and is testing what works best for the guest and the business to help inform future programs. The program supports Target’s goal to make it easy for their guests to do something positive for the planet and their communities.