I:CO starting cooperation with La Maison 1.2.3

Today, the door is opened for a joint take-back initiative of the French ladies’ fashion brand La Maison 1.2.3 and I:CO. As of now, customers can bring in their disused clothing at all 1.2.3 branches in France, Germany, Belgium and Switzerland and receive a voucher of 10% on their next purchase in return. The partnership of 1.2.3 and I:CO helps to reduce the amount of textile waste and save resources. Still wearable textiles get a second life; those that are not wearable anymore are properly recycled to become new products for other industries such as insulation material for the automotive industry, cleaning cloths or paint substrate.

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