As a global leader in the outdoor apparel and footwear industry, our partner Columbia Sportswear is committed to protecting the greater outdoors and giving back to its communities. I:CO is proud to support their mission through Columbia’s ReThreads recycling program. All of its US stores accept unwanted clothing and shoes, and I:CO helps give these items a new life. To jumpstart 2018 spring cleaning time, Columbia will donate $1.00 USD to select non-profit organizations for every pound of clothing and shoes collected at its stores through March 27, 2018. Each participating customer will be given a token coin to place their vote for one of three non-profits: American Hiking Society, National Park Foundation or the Children and Nature Network. Through the ReThreads program, Columbia is joining the movement to significantly reduce the amount of apparel and footwear that ends up in landfills in order to help conserve material resources, reduce our collective carbon footprint, and renew communities and the planet.