The new Garment Collection campaign “Bring It” will debut globally on January 26 at hm.com. The goal of the campaign is to spread awareness on the importance of garment recycling. In order to reach this goal, a brand new film directed by Chrystal Moselle will kick-off the Garment Collecting campaign “Bring It”.
Since 2013, H&M has run its worldwide Garment Collecting initiative and has collected over 40,000 tonnes of clothing. Customers can bring any unwanted clothing from any brand and in any condition to all H&M stores year-round. H&M aims to advance the amount of clothing collected every year in order to attain a total collected volume of 25,000 tonnes annually by 2020.
See link for the video: youtube
For more information on Garment Collecting and Close the Loop, please visit: hm.com