The large amount of waste resulting from the production of sneakers finds a new use in a cooperation of Adidas, I:CO and the designer Simone Post.
What happens to sneakers that are thrown away due to wear and tear? Where do they end up?
The I:CO company has a creative solution to reuse waste and plastics that would otherwise pollute the environment.
Adidas picks up on this recycling idea applying it to their own sneakers to produce design products whose primary material originates from the rubber of these sneakers. Simone Post, textile and product designer as well as graduate from the Design Academy Eindhoven, was commissioned. She uses the waste products collected by the German company I:CO as primary material – and that is how Adidas rugs came into being.
In addition to flexibility and robustness, also the look of the rug was a challenge. At the request of Simone, I:CO subdivided the material into white and black strips to create a graphic image that is reminiscent of the Adidas brand.
The pattern showing on each rug can be looked at in two ways. From far away, the black and white pattern is clear and uniform; from close up, one can see the many color elements that once had been part of the sneakers. The result of these tests is a wonderful series of prototypes that show how many possibilities there are to recycle plastics.