Out With The Old – Target’s First Denim Trade-In Program Launches in Select Markets with the Help of I:CO
From March 11-24, Target, a U.S. based retailer, will invite guests to conveniently drop off their old denim clothing at select Target stores. Any brand or style in clean, dry condition will be accepted. Target is teaming up with I:CO, who will take the items on a journey to be reused or recycled into new products. Through the program, Target and I:CO are expected to keep more than 50 thousand pounds of denim out of landfills. This is the first denim trade-in program for Target and is testing what works best for the guest and the business to help inform future programs. The program supports Target’s goal to make it easy for their guests to do something positive for the planet and their communities. Store list as PDF
Let’s give your clothes and shoes more than one life: C&A’s “We Take it Back” programme now in Belgium, Netherlands, Luxembourg and Switzerland
C&A expands its ‘We Take it Back’ programme and invites all customers in Belgium, Netherlands, Luxembourg and Switzerland to bring their used clothing and shoes to their favourite C&A store to give them a new life. In return you will receive a 15% discount voucher for your next purchase. By 2020, C&A plans to offer this return opportunity in all its 18 European retail countries and in Brazil, Mexico and China. Since 2012, C&A has been offering its customers in the Netherlands an option for their unwanted clothes. During that period, C&A Netherlands collected 278,000 kg of clothing in collaboration with I:CO ensuring these items will be reused or recycled.
A sustainable step – Vagabond starts „Shoe Bring Back“ initiative with I:CO
In cooperation with I:CO, the Swedish shoe manufacturer Vagabond offers its customers an opportunity to take responsibility for their used shoes. These can be returned to Vagabond stores in Sweden, Finland, Poland, the Czech Republic, Hungary and Denmark regardless of brand and condition. Ulrika Simonsson, CSR Manager at Vagabond explains the commitment of her company: “Recycling is, alongside with our aim on using more sustainable materials and production processes, a focus area for us where brands and consumers really can cooperate in closing the loop.” I:CO ensures that the returned shoes are used for the most ecologically next best use and thus get a new life.
I:CO announces global collaboration with Suitsupply
I:CO collaborates with Suitsupply in order to provide their customers a simple, convenient solution to promote product end-of-life responsibility. Customers of the men’s fashion brand can return their worn-out clothing and shoes in selected Suitsupply stores across the globe. These textiles are then sorted and brought to their next and ecologically most appropriate use. Items in good condition get a second life, unwearable textiles are recycled.
I:CO announces partnership with Okaïdi - Obaïbi
Okaïdi – Obaïbi, the French childrenswear brand for kids, launches its LOVE BAG campaign together with I:CO, the global solutions provider for the collection, sorting, reuse or recycling of textiles and footwear. Parents and children are encouraged to bring in their used clothing and shoes at all participating Okaïdi – Obaïbi and IDKIDS.COMMUNITY stores in Germany, France, Italy, Belgium, Spain, Poland and Luxemburg.
I:CO partners with Global Fashion Agenda
On May 11, 2017, decision-makers from the global fashion industry come together in Copenhagen for the 5th Copenhagen Fashion Summit. It is the main event of the non-profit, year-round initiative called the Global Fashion Agenda (GFA). The world’s leading business forum on sustainable fashion will address the most critical issues that our industry and planet face.   This year’s main theme for the Summit is “Commitment to Change”. One of the expected outcomes of the 2017 Summit is the signing of a concrete call to action pledge put forward by GFA to create a unified effort in accelerating the fashion industry’s transition to a circular system.   GFA will create a toolbox for the signatories in partnership with I:CO, the global solutions provider and innovator for the collection, re-use and recycling of used clothing and shoes. I:CO serves as an exclusive partner and provides case studies and the sharing of data, insights and experiences in order to support fashion brands in implementing the commitment.
I:CO joins the “Make Fashion Circular” initiative
Founded at the Copenhagen Fashion Summit in 2017, „Make Fashion Circular“ brings together decision-makers from the fashion industry. I:CO is proud to participate in this 3-year initiative. The goal is based on three key principles: clothes that are made to be made again, from safe and renewable materials, and business models that mean they are used for longer. For more information, please visit: www.ellenmacarthurfoundation.org/programmes/systemic-initiatives/make-fashion-circular