Adidas rugs, design and recycling
The large amount of waste resulting from the production of sneakers finds a new use in a cooperation of Adidas, I:CO and the designer Simone Post.

What happens to sneakers that are thrown away due to wear and tear? Where do they end up?
The I:CO company has a creative solution to reuse waste and plastics that would otherwise pollute the environment.

Adidas picks up on this recycling idea applying it to their own sneakers to produce design products whose primary material originates from the rubber of these sneakers. Simone Post, textile and product designer as well as graduate from the Design Academy Eindhoven, was commissioned. She uses the waste products collected by the German company I:CO as primary material – and that is how Adidas rugs came into being.

In addition to flexibility and robustness, also the look of the rug was a challenge. At the request of Simone, I:CO subdivided the material into white and black strips to create a graphic image that is reminiscent of the Adidas brand.

The pattern showing on each rug can be looked at in two ways. From far away, the black and white pattern is clear and uniform; from close up, one can see the many color elements that once had been part of the sneakers. The result of these tests is a wonderful series of prototypes that show how many possibilities there are to recycle plastics.
I:CO Expands Partnership with GUESS?, Inc.
I:CO is proud to expand our partnership with GUESS on its wardrobe recycling initiative. The in-store collection program called RESOURCED is now nationwide in the U.S. following a successful California pilot program and will expand globally by 2020. As part of the company’s sustainability plan, RESOURCED encourages customers to recycle their clothing and shoes and give them a new life. In exchange for bringing in five or more items to any GUESS, GUESS Factory, G by GUESS or Marciano store in the U.S., customers will receive 15% off a full-priced purchase in-store or online. Together, we are committed to creating a more circular future of fashion. Please visit www.Guess.com/Resourced for more information.
I:CO starting cooperation with La Maison 1.2.3
Today, the door is opened for a joint take-back initiative of the French ladies’ fashion brand La Maison 1.2.3 and I:CO. As of now, customers can bring in their disused clothing at all 1.2.3 branches in France, Germany, Belgium and Switzerland and receive a voucher of 10% on their next purchase in return. The partnership of 1.2.3 and I:CO helps to reduce the amount of textile waste and save resources. Still wearable textiles get a second life; those that are not wearable anymore are properly recycled to become new products for other industries such as insulation material for the automotive industry, cleaning cloths or paint substrate.
I:CO starts partnership with WALDB
To measure the effects of sustainable concepts on the environment, I:CO cooperates with the Swiss initiative WALDB (World Apparel & Footwear Life Cycle Assessment Database). With the help of its partners, WALDB collects data about the value chain of clothing and footwear in the fashion industry to make the product life cycle of a garment clearly visible. It is the goal to optimize the ecological footprint within the value chain on the basis of these data sets. With this analysis, conclusions can be drawn about the effect on the environment. The data contains all sectors, from the materials used to the supply chain. For I:CO, this partnership is another step towards improving sustainability in the fashion industry.

For more information, please visit: www.quantis-intl.com
BRANSHES contributes to Sustainability together with I:CO!
Popular kids fashion brand BRANSHES, which operates 160 shops and online shops throughout Japan, started a garment collection with ICO at select BRANSHES stores from March 30th 2018. It is the first first fashion brand in Japan that collects throughout the year and BRANSHES will continue to expand the number of participating stores in future. Through this initiative, BRANSHES, who places great emphasis on high-quality materials, makes an important contribution to sustainability.
SOEX and I:CO launch world’s first recycling system for all footwear types
Every year, millions of tonnes of used shoes end up in landfill sites or incineration plants. This results in the loss of valuable raw materials and natural resources. Every day, tens of thousands of used shoes are delivered to SOEX’s sorting and recycling plant in Wolfen, Germany. A large part of these tends to still be in good condition and can be worn again. They are distributed and sold around the world as secondhand products. This leaves around a quarter of the shoes no longer fit for use and the need for them to be disposed of professionally.

Following a five-year development phase, I:CO together with SOEX, a global leader in the field of used textiles marketing and recycling, presented the world’s first shoe recycling plant able to process all types of footwear. This pioneering system will serve to reduce waste and to close production cycles helping to enable a circular economy for the industry. It is, moreover, the first ever system able to mechanically disassemble all shoe types into their components, and to then derive from them usable secondary raw materials such as rubber, leather or foam. The innovative system provides a much needed truly sustainable solution for all unwearable shoes!

www.footwear-recycling.com
I:CO Presents Sustainable Solutions at the Copenhagen Fashion Summit
The Copenhagen Fashion Summit kicks off on Tuesday, May 15. Influential fashion industry decision makers come together at the world’s largest event on sustainability in fashion. The Summit’s “Commitment to Change” in 2017 was a major call to action to fast-track change in the industry towards a circular system.

Due to the urgent need to accelerate sustainability in the fashion industry, Copenhagen Fashion Summit 2018 introduces an exhibition space called the “Innovation Forum” to feature new, sustainable solution platforms.

This new component of the Summit enables fashion companies to meet the most noteworthy sustainable solution providers, and I:CO was selected as one of them. I:CO will showcase its innovative, global take-back system for apparel and footwear companies. The Innovation Forum will be open to all Summit guests during the two-day event.