First I:CO City Launch in San Francisco
For I:CO, the year 2014 started with a world premiere: On January 15th, the I:CO City Initiative has been presented for the first time at an event at Westfield San Francisco Centre. Along with the City of San Francisco, I:CO and its retail partners H&M, The North Face, American Eagle Outfitters, Levi Strauss & CO., the Cradle to Cradle Products Innovation Institute, and Goodwill Industries emphasized their collective commitment to the goal of zero waste by 2020 and the implementation of the initiative.
Every year in the West Coast metropolis, 39 million pounds of used textiles and shoes are sent to landfills. In 2002, San Francisco adopted the goal of zero waste by 2020. In alignment with this goal, I:CO serves as an official city textile collection and processing partner. By the I:CO City Initiative all textile collection streams of the city are brought together, so they could be optimally analyzed and processed. By reducing textile waste, the city of San Francisco, I:CO, and the I:CO partner companies will protect the environment, create green jobs, and generate economic growth. I:CO is proud to support this ambitious goal and to help San Francisco remain the greenest city in North America. The I:CO collection bins can not only be found at the point of sales of the I:CO partner companies, but also in public spaces like library or schools. A city-wide approach by which I:CO provides a simple solution for doing something good.
The environment is not the only beneficiary of this initiative. The city-wide infrastructure offers consumers an easy and convenient way to return used textiles and footwear, provides recycling and at the same time links producers, retailers and charity organizations. With this holistic structure, I:CO City contributes to San Francisco's ambitious goal to reduce waste drastically and sets an example for the whole world.