BRANSHES contributes to Sustainability together with I:CO!
Popular kids fashion brand BRANSHES, which operates 160 shops and online shops throughout Japan, started a garment collection with ICO at select BRANSHES stores from March 30th 2018. It is the first first fashion brand in Japan that collects throughout the year and BRANSHES will continue to expand the number of participating stores in future. Through this initiative, BRANSHES, who places great emphasis on high-quality materials, makes an important contribution to sustainability.
June 18th, 2018
I:CO Announces Partnership with GUESS?, Inc.
I:CO is proud to partner with GUESS on its wardrobe recycling initiative. The in-store collection program called RESOURCED launches in California today and will expand to all North America by the end of 2018 and globally by 2020. It is GUESS’ mission to encourage men and women everywhere to recycle their wardrobe and give it a new life. In exchange for bringing in a minimum of five pieces of clothing or footwear to any local GUESS, Factory, G by GUESS or Marciano store in California-only, customers will receive 15% off any purchase. Together, we are committed to creating a more circular future of fashion.
Please visit www.Guess.com/Resourced for more information.
June 6th, 2018
SOEX and I:CO launch world’s first recycling system for all footwear types
Every year, millions of tonnes of used shoes end up in landfill sites or incineration plants. This results in the loss of valuable raw materials and natural resources. Every day, tens of thousands of used shoes are delivered to SOEX’s sorting and recycling plant in Wolfen, Germany. A large part of these tends to still be in good condition and can be worn again. They are distributed and sold around the world as secondhand products. This leaves around a quarter of the shoes no longer fit for use and the need for them to be disposed of professionally.
Following a five-year development phase, I:CO together with SOEX, a global leader in the field of used textiles marketing and recycling, presented the world’s first shoe recycling plant able to process all types of footwear. This pioneering system will serve to reduce waste and to close production cycles helping to enable a circular economy for the industry. It is, moreover, the first ever system able to mechanically disassemble all shoe types into their components, and to then derive from them usable secondary raw materials such as rubber, leather or foam. The innovative system provides a much needed truly sustainable solution for all unwearable shoes!
May 15th, 2018
I:CO Presents Sustainable Solutions at the Copenhagen Fashion Summit
The Copenhagen Fashion Summit kicks off on Tuesday, May 15. Influential fashion industry decision makers come together at the world’s largest event on sustainability in fashion. The Summit’s “Commitment to Change” in 2017 was a major call to action to fast-track change in the industry towards a circular system.
Due to the urgent need to accelerate sustainability in the fashion industry, Copenhagen Fashion Summit 2018 introduces an exhibition space called the “Innovation Forum” to feature new, sustainable solution platforms.
This new component of the Summit enables fashion companies to meet the most noteworthy sustainable solution providers, and I:CO was selected as one of them. I:CO will showcase its innovative, global take-back system for apparel and footwear companies. The Innovation Forum will be open to all Summit guests during the two-day event.
March 16th, 2018
I:CO and Columbia Sportswear’s ReThreads Clothing and Shoes Recycling Program Supports National Charities
As a global leader in the outdoor apparel and footwear industry, our partner Columbia Sportswear is committed to protecting the greater outdoors and giving back to its communities. I:CO is proud to support their mission through Columbia’s ReThreads recycling program. All of its US stores accept unwanted clothing and shoes, and I:CO helps give these items a new life. To jumpstart 2018 spring cleaning time, Columbia will donate $1.00 USD to select non-profit organizations for every pound of clothing and shoes collected at its stores through March 27, 2018. Each participating customer will be given a token coin to place their vote for one of three non-profits: American Hiking Society, National Park Foundation or the Children and Nature Network. Through the ReThreads program, Columbia is joining the movement to significantly reduce the amount of apparel and footwear that ends up in landfills in order to help conserve material resources, reduce our collective carbon footprint, and renew communities and the planet.
For more information on the ReThreads program, please visit: https://www.columbia.com/About-Us_Giving-Back_Rethreads.html
Mar 8th, 2018
Out With The Old – Target’s First Denim Trade-In Program Launches in Select Markets with the Help of I:CO
From March 11-24, Target, a U.S. based retailer, will invite guests to conveniently drop off their old denim clothing at select Target stores. Any brand or style in clean, dry condition will be accepted. Target is teaming up with I:CO, who will take the items on a journey to be reused or recycled into new products. Through the program, Target and I:CO are expected to keep more than 50 thousand pounds of denim out of landfills. This is the first denim trade-in program for Target and is testing what works best for the guest and the business to help inform future programs. The program supports Target’s goal to make it easy for their guests to do something positive for the planet and their communities.
Feb 8th, 2018
Let’s give your clothes and shoes more than one life: C&A’s “We Take it Back” programme now in Belgium, Netherlands, Luxembourg and Switzerland
C&A expands its ‘We Take it Back’ programme and invites all customers in Belgium, Netherlands, Luxembourg and Switzerland to bring their used clothing and shoes to their favourite C&A store to give them a new life. In return you will receive a 15% discount voucher for your next purchase.
By 2020, C&A plans to offer this return opportunity in all its 18 European retail countries and in Brazil, Mexico and China. Since 2012, C&A has been offering its customers in the Netherlands an option for their unwanted clothes. During that period, C&A Netherlands collected 278,000 kg of clothing in collaboration with I:CO ensuring these items will be reused or recycled.
Jan 24th, 2018
A sustainable step – Vagabond starts „Shoe Bring Back“ initiative with I:CO
In cooperation with I:CO, the Swedish shoe manufacturer Vagabond offers its customers an opportunity to take responsibility for their used shoes. These can be returned to Vagabond stores in Sweden, Finland, Poland, the Czech Republic, Hungary and Denmark regardless of brand and condition. Ulrika Simonsson, CSR Manager at Vagabond explains the commitment of her company: “Recycling is, alongside with our aim on using more sustainable materials and production processes, a focus area for us where brands and consumers really can cooperate in closing the loop.” I:CO ensures that the returned shoes are used for the most ecologically next best use and thus get a new life.
Nov 06th, 2017
I:CO announces partnership with Okaïdi - Obaïbi
Okaïdi – Obaïbi, the French childrenswear brand for kids, launches its LOVE BAG campaign together with I:CO, the global solutions provider for the collection, sorting, reuse or recycling of textiles and footwear. Parents and children are encouraged to bring in their used clothing and shoes at all participating Okaïdi – Obaïbi and IDKIDS.COMMUNITY stores in Germany, France, Italy, Belgium, Spain, Poland and Luxemburg.
Aug 10th, 2017
I:CO announces global collaboration with Suitsupply
I:CO collaborates with Suitsupply in order to provide their customers a simple, convenient solution to promote product end-of-life responsibility. Customers of the men’s fashion brand can return their worn-out clothing and shoes in selected Suitsupply stores across the globe. These textiles are then sorted and brought to their next and ecologically most appropriate use. Items in good condition get a second life, unwearable textiles are recycled.
May 8th, 2017
I:CO partners with Global Fashion Agenda
On May 11, 2017, decision-makers from the global fashion industry come together in Copenhagen for the 5th Copenhagen Fashion Summit. It is the main event of the non-profit, year-round initiative called the Global Fashion Agenda (GFA). The world’s leading business forum on sustainable fashion will address the most critical issues that our industry and planet face.
This year’s main theme for the Summit is “Commitment to Change”. One of the expected outcomes of the 2017 Summit is the signing of a concrete call to action pledge put forward by GFA to create a unified effort in accelerating the fashion industry’s transition to a circular system.
GFA will create a toolbox for the signatories in partnership with I:CO, the global solutions provider and innovator for the collection, re-use and recycling of used clothing and shoes. I:CO serves as an exclusive partner and provides case studies and the sharing of data, insights and experiences in order to support fashion brands in implementing the commitment.
April 26th, 2017
ETERNA Extending Its Sustainability Strategy With I:CO Take-back System
From May 2017, ETERNA – together with I:CO – not only makes take-back of worn-out clothing possible but also organizes the responsible utilization of the items returned. Since 1863, the long-established German company based in Passau stands for business shirts and blouses. Before starting the campaign, some successful test runs have already been carried out in selected stores. As ETERNA customers have enthusiastically received the campaign, it will be extended to all ETERNA stores in Germany and Austria. Customers who return sorted-out clothing – no matter which brand or in which condition – will receive a bonus for it. For each piece of clothing returned, customers will get a voucher worth 10 euros to be redeemed immediately or later when buying a new ETERNA shirt or ETERNA blouse. For the moment, the campaign is calculated for a period of six months.
January 26th, 2017
H&M Launches New Collection Campaign “Bring It”
The new Garment Collection campaign “Bring It” will debut globally on January 26 at hm.com. The goal of the campaign is to spread awareness on the importance of garment recycling. In order to reach this goal, a brand new film directed by Chrystal Moselle will kick-off the Garment Collecting campaign “Bring It”.
Since 2013, H&M has run its worldwide Garment Collecting initiative and has collected over 40,000 tonnes of clothing. Customers can bring any unwanted clothing from any brand and in any condition to all H&M stores year-round. H&M aims to advance the amount of clothing collected every year in order to attain a total collected volume of 25,000 tonnes annually by 2020.
See link for the video: youtube
For more information on Garment Collecting and Close the Loop, please visit: hm.com
February 2nd, 2017
Fit for Reuse and Recycling – Globetrotter and I:CO Launch Take-Back Campaign
Good news for outdoor and globetrotter fans: Following February 2017, they will be able to hand in worn textiles and footwear at all branches of the leading outdoor and travel equipment supplier in Germany. This is how Globetrotter Ausrüstung GmbH is expanding its commitment to sustainability, while at the same time providing the basis for a closed cycle of recyclable material.
With a first branch for expeditions, safaris, survival and trekking, the founders as well as survival experts Klaus Denart and Peter Lechhart hit the ground running in Hamburg as early as 1979. Today Globetrotter is represented by branches in Hamburg, Berlin, Dresden, Frankfurt, Cologne, Munich, Stuttgart and Ulm, as well as by outlet stores in Bonn and Metzingen. From today on, Globetrotter will accept disused clothing and shoes from their clients. Thus, hiking, trekking or winter boots, socks, jackets, ski pants and much more can be brought to their optimal purpose.
January 17th, 2017
I:CO Named Runner-up of "The Circulars 2017"
Last night, I:CO took second place in the category “The Young Global Leaders Award for Circular Economy SME 2017”. In the course of a prestigious prize ceremony in Davos, Switzerland, all winners of “The Circulars 2017” received awards for their path-breaking performances with reference to a circular economy.
I:CO convinced the jury of “The Circulars 2017” by steadily following and implementing its vision to empower a circular economy for the textile industry, where used textiles and shoes circulate in closed loops and are used over and over again.